NOVELLO
ABSTRACT
Novello is a high-end Italian shaving brand committed to producing the highest standards of natural skin care products. The brand targets the modern man (30-45) with upper income who demand quality ingredients and results. Natural botanical extracts of the highest grade and their wood scented line of shaving products maximize effectiveness and ensure product purity. Originated from Portofino, Italy Novello’s essential ingredients protect and lubricate, delivering a world-class shave.
Looking Good Is
This shaving brand is driven by a minimalistic packaging style but still remains refined, luxurious and bold. Mixing both a dark & soft stone color balances an organic and masculine aesthetic. With modern consumer demand in mind, the sustainable amber glass bottles blend sophistication with classic charm. The glass is recyclable which gives better UV protection to the product extending the shelf life and quality ingredients. I was inspired from vintage sepia photography and its colors, which influenced a modern twist on the brand. These neutral colors remain true to the inspiration behind it.
